To bring the America’s Cup back to the UK where it all began in 1851 and become the first British syndicate to win the world’s oldest trophy. That is the ambitious project behind the creation of Land Rover BAR led by Sir Ben Ainslie, the most successful Olympic sailor of all time, who won the America’s Cup in 2013 as tactician on board ORACLE TEAM USA. To achieve his aim, he has put together a group of very experienced and determined sailors as well as a high-profile design and management team, including former CEO at the McLaren Group, Martin Whitmarsh. The British challenge was launched in June 2014 in the presence of HRH The Duchess of Cambridge.



ORACLE TEAM USA was founded in 2000 by American businessman Larry Ellison to enter the 2003 America’s Cup in Auckland. They reached the finals of the Louis Vuitton Cup losing 5-1 to Alinghi but quickly bounced back to become Challenger of Record in 2007 in Valencia where they reached the semi-finals of the Louis Vuitton Cup. For 2010, Ellison hired the America’s Cup’s most successful sailor in history Russell Coutts and finally achieved Oracle’s first win. The 33rd America’s Cup was a Deed of Gift match in Valencia but Ellison’s giant 90’ trimaran easily outclassed the Swiss holder Alinghi. Three years later in San Francisco, the Defender was facing a crushing defeat in the finals against Emirates Team New Zealand when at 8-1 down, they staged an historic comeback to win 9-8. The ORACLE TEAM USA team represents San Francisco’s Golden Gate Yacht Club. 



Team France’s challenge to the 35###sup/sup### America’s Cup was launched in late 2014 and is led by three of the most iconic and successful French sailors; Franck Cammas, Michel Desjoyeaux and Olivier de Kersauson, who have an incredible track record in both inshore, offshore and monohull, multihull international races. Despite having contested several times in the world’s oldest sports trophy since the 70s, with teams managed by the famous inventor of the ballpoint Baron Marcel Bich, a French syndicate has never succeeded in taking it. Team France represents Paris based Yacht Club de France, founded in 1867, shortly after the 1st America’s Cup. 



Softbank Team Japan is the last challenger to enter the 35###sup/sup### America’s Cup, having officially announced its bid in May 2015. Founded from an idea by Kazuhiko Sofuku, who previously sailed with Nippon Challenge during the 1999/2000 Louis Vuitton Cup, the syndicate will be led by newly appointed CEO and skipper Dean Barker from New Zealand, who comes with more than 15 years’ experience and four America’s Cup matches on board New Zealand’s ETNZ. The team’s main sponsor is Softbank Corp and it will fly the colours of Kansai Yacht Club, one of the oldest and most active sailing clubs in the country. 



Emirates Team New Zealand is the most established sailing team in recent America’s Cup history competing in all events since Fremantle 1987, except the 2010 Deed of Gift match. Two times winner of the America’s Cup (1995 & 2000) and three times winner of the Louis Vuitton Cup (1995, 2007 & 2013) Emirates Team Zealand has proven to be a leading innovator in sailing. It was the first team to introduce fibreglass to the America’s Cup. Computational Fluid Dynamics (CFD), twisted flow wind tunnel modelling to mirror actual sailing conditions, the millennium rig mast in 2000 and real time sailing imagery to replicate sail shapes while racing are all New Zealand innovations. But most notably, Emirates Team New Zealand were the team to successfully develop and bring foiling into the mainstream of America’s Cup and all of sailing. Emirates Team New Zealand remains the only commercially funded sailing team to survive since the multi-challenger event in 2007.



Artemis Racing’s trophy collection across all racing classes is second to none with the sailors and designers sharing 61 America’s Cups between them, including an incredible 14 AC victories. They also boast 21 Olympic campaigns, seven Olympic gold medals and 27 World Championship titles. The team’s principal, owner and founder,

is Swedish entrepreneur Torbjörn Törnqvist, a passionate sailor and successful businessman who began one-design racing in 2005, taking several wins in the TP52 and RC44 class. Törnqvist ‘s ambition is to win the America’s Cup and bring the oldest trophy in sport to Sweden for the first time. Artemis Racing represents the Royal Swedish Yacht Club (KSSS), the fifth oldest yacht club in the world.